This short paper recaps the campaign background, rationale and execution for the women’s prevention campaign launched by GambleAware on the 31st January 2022. This paper will also introduce the campaign evaluation approach and some of the key findings from the evaluation to date
The purpose of this Rapid Evidence Assessment (REA) was to help us understand (1) what is known about the drivers of gambling participation and gambling harms among women and (2) what good might look like in terms of support and treatment for women harmed by their own gambling or someone else’s. The REA was conducted in line with Government Social Research guidelines. We identified and screened 89 items in total, of which 14 were excluded mainly on the grounds that they did not focus on women or gendered differences in experience. The report is therefore based on 75 items, most of which are academic articles published in journals that were subject to peer review. Much of the evidence is based on international research.
The existing gambling and gambling harms evidence base tends to focus predominantly on men. Research to date shows that women experience gambling in different ways from men, specifically in relation to the types of gambling they participate in and their motivations for doing so.
This research synopsis summarises some of the key findings and insights which informed GambleAware's latest Women’s Harm Prevention campaign and its supporting materials.
"No one ever talks about losses. So, it's really hard to even know if someone's got a problem or not, because if you haven’t won for a while – you just won’t say anything...Hearing other people’s stories that are similar to mine kind of makes you think ‘Wait a minute’… you realise you’re not a million miles away from it."
"I try and set myself limits to keep it under control. You can sit there and say you’re in control – but sometimes you’re not. Having a spend calculator is really helpful….it visually shows how much you’re spending. You can’t ignore it."
"I never thought I had a problem. I didn't want to be seen like a gambler and addict. But they're all the things that I was...I think now knowing that I can pick up the phone to someone, or I could reach out to someone and get help straight away…it might have been easier."
"At first I wouldn’t say anything because actually... it's not really my place to say, it's not my money. Then I thought I could help him, but I realise now that's not the case and I should have looked after myself first… I still sometimes have to remember to do that."
"I never talked about anything. I wish I had, just saying stuff out loud makes such a difference… I went to group meetings and the more I spoke about my story, the more open I was. And the more I was getting asked questions and getting more involved. It was that that helped me in my recovery."