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Gambling behaviour and industry

Content tagged with
'Gambling behaviour and industry'


Advertising, brand, and secondary data research roster / preferred suppliers list: Expression of Interest

GambleAware has released an Expression of Interest to appoint a roster of research agencies and organisations to work with who cover research needs around advertising, brand and secondary data analysis over the next two years. The core workstreams are primary research commissions where agencies will be responsible for data collection/fieldwork, although there are also numerous secondary research needs.

Building Knowledge of Women’s Lived Experience of Gambling and Gambling Harms across Great Britain

GambleAware has awarded a £250,000 grant to build knowledge about the drivers of gambling participation and of gambling harms experienced by women, and to understand the differences among sub-groups of women. The knowledge accrued from this research will be used to inform GambleAware’s commissioning practices.

Online gambling data: initial analysis

This ambitious research project examining online gambling behaviour aims to better understand how gamblers’ patterns of play vary across different environments and activities. Player level data will be gathered from many of the largest online gambling firms and collated into one unified dataset, so that ‘big data’ analysis can be undertaken to identify indicators of potentially harmful behaviour.

The impact of message framing on problem recognition amongst problem and at-risk gamblers

This piece of research will explore the impact of the phrasing and positioning of messages designed to encourage safer gambling, in order to support the development of future public health campaigns in this area.

This project aims to address important questions related to the way in which “safe” or “responsible” gambling is promoted, with a particular focus on the way that “problem gambling” is framed, as well as the way in which gambling or betting identities are made central to a campaign.

The Future of Gambling

This project focusses on online computer gaming. It builds knowledge and understanding of the harms which may exist within chance-based elements within gaming. It focuses on ‘loot boxes’ in computer games that people pay to access, with the contents of the box (virtual game upgrades) dictated by chance.


Cover of "Responsible Gambling: Collaborative Innovation - Identifying good practice and inspiring change"
Responsible Gambling: Collaborative Innovation - Identifying good practice and inspiring change
B. Rowe, D. De Ionno, J. Holland, C. Flude, L. Brodrick, A. Vinay & M. Moutos

This project represented a pioneering collaboration between the UK gambling industry, key stakeholders, independent social researchers, industry experts and innovators. Its aim was to not only understand the current landscape of Responsible Gambling (RG) within the industry, but to build on the wealth of research conducted to date regarding best practice RG activities.

Cover of "Getting grounded in problematic play: using digital grounded theory to understand problem gambling and harm minimisation opportunities in remote gambling"
Getting grounded in problematic play: using digital grounded theory to understand problem gambling and harm minimisation opportunities in remote gambling
J. Parke & A. Parke

This project was commissioned by GambleAware as part of its programme of research designed to improve understanding in relation to risky behaviour in remote gambling environments and to examine how such risks and associated harms can be mitigated. The study was designed to explore patterns of problem gambling in the remote gambling sector and to provide new ideas and theoretical foundations for strategies to mitigate risks and harms.

Cover of "Remote Gambling Research: Interim Report on Phase 2"
Remote Gambling Research: Interim Report on Phase 2
PricewaterhouseCoopers LLP

Gamble Aware has commissioned a programme of research aiming to explore the potential usefulness of industry-held data and behavioural analytics in the remote gambling sector, primarily to indicate markers of harmful or risky behaviour and then to recommend practical applications of harm minimisation. Importantly, there is an emphasis on how harmful and risky behaviour can be mitigated, not just if it can be identified and mitigated.

Case studies