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Content tagged with
'Advertising, marketing and communications'

Projects

Advertising, brand, and secondary data research roster / preferred suppliers list: Expression of Interest

GambleAware has released an Expression of Interest to appoint a roster of research agencies and organisations to work with who cover research needs around advertising, brand and secondary data analysis over the next two years. The core workstreams are primary research commissions where agencies will be responsible for data collection/fieldwork, although there are also numerous secondary research needs.

Publications

The effect of marketing and advertising on children, young people and vulnerable people: Quantitative Research Report
A. Macgregor, C. Elliot & J. Shields

In February 2019, GambleAware commissioned ScotCen to conduct a survey of 11-24-year olds in England, Scotland and Wales. Although an online survey of those aged 11-24 had been part of the original commissioning process, delays in accessing the sample and issues encountered in the pilot resulted in a number of modifications, the major ones being:
• The survey changed mode from online only to a sequential postal-online-computer
assisted telephone interview (CATI) model
• Incentives were to be offered on completion of the survey.
This report explores awareness of, and participation with, gambling marketing and its association with gambling-related knowledge, attitudes, and behaviour among those aged 11-24 years.

The effect of gambling marketing and advertising on children, young people and vulnerable adults
Ipsos MORI

In March 2018, GambleAware commissioned two independent consortia to assess the extent, nature and impact of gambling marketing and advertising on children, young people and vulnerable groups in the UK. The first consortium was led by Ipsos MORI (in partnership with University of Bristol, University of Edinburgh, Ebiquity and the Centre for Analysis of Social Media at Demos), and the second by the University of Stirling (in partnership with ScotCen Social Research, University of Glasgow, and University of Warwick). Each consortium looked at the broad spectrum of gambling marketing and advertising, using different research methods. Separate consortium reports have been prepared to give more detail on the work each consortia led and methods used.
Ipsos MORI have written this final synthesis report to explore the effect of gambling advertising on children, young people and vulnerable adults. It draws on data from all nine strands of research carried out as part of this study.

Case studies