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Safer Gambling Campaign Supporters 2020

List of Safer Gambling Campaign supporters in 2020

As part of our commitment to transparency, GambleAware is publishing the list of donations and pledges towards the Safer Gambling Campaign, titled Bet Regret’

The Campaign was developed and launched following a commitment by the industry and broadcasters for a new Safer Gambling Campaign to be funded by the broadcasters and the gambling industry but independently delivered by GambleAware to run for two years (2019/20 and 2020/21) with a budget of £5-7m per year. The aim is to raise public awareness of the risks associated with gambling.

In 2020 we asked the top 20 operators* to support the Campaign with a donation based on a percentage of their GB marketing spend. Total amount of money received by GambleAware for the second year of the Campaign (2020) totalled £3,944,559

These donations are in addition to ordinary RET voluntary contributions. The Campaign is overseen by a separate and independent Safer Gambling Board chaired by Professor Sian Griffiths, GambleAware Trustee, Chair of the Global Health Committee, Associate Non-Executive member of the Board of Public Health England (PHE) and Non-Executive Director for Public Health Wales.

On behalf of the Safer Gambling Board, GambleAware thanks all supporters for their much valued contribution.

*Safer Gambling Campaign is funded entirely from these operators and media inventory donations.

 

Company

Donation made towards the Safer Gambling Campaign in 2020

Bet365

£580,898

Betsson

£57,033

BetVictor

£149,917

Betway

£93,750

Camelot

£246,063

Flutter Entertainment

£683,847

Gamesys (incl JPJ Group)

£312,509

Entain Plc

£643,847

Kindred

£98,927

LeoVegas

£57,768

The Rank Group

£45,000

The Stars Group (Sky Betting & Gaming)

£565,000

William Hill

£410,000

Total

£3,944,559

 

Media Donations

The Safer Gambling Campaign included media donations from a number of media owners, specifically the broadcasters.  Details of the monetary value of those donations are listed below: 

Sky

£629,479

ITV

£247,350

YouTube

£15,000

Facebook

£180,329.

Twitter

£15,392

 Total

£1,087,550

 

Also see
Fundraising