Skip to main content

Treatment Demands Survey and Methodology Review

GambleAware commissions second Annual GB Treatment and Support Demand Survey alongside a gambling prevalence methodology review

London, 23 November 2020: GambleAware has commissioned a second Annual GB Treatment and Support Demand Survey which has gone into the field this month. The survey will run concurrently with three other commissioned surveys using identical survey questions on gambling behaviour, harms, and barriers and facilitators to accessing treatment and support.

The Annual Treatment and Support Demand Survey, which GambleAware has commissioned YouGov to deliver, is designed to determine the barriers, take up and demand for treatment and support for gambling harms in Great Britain for those who gamble and those who are affected by someone else’s gambling. The sample for the 2020 Annual Survey has been increased from 12,000 in 2019 to 18,000. This will enable a better comparison of differences between geographical areas at a smaller scale and to include a boosted sample of ethnic minority communities, so that statistically significant comparisons can be made between groups. The survey will report findings by key demographics such as age, gender, ethnicity and geography, to highlight any key differences amongst certain groups.

Alongside the Annual Survey, GambleAware has also commissioned Yonda to run an additional quota survey, and NatCen and Kantar to each run a random probability survey; all of which will run concurrently over the same period. The adoption of this process means that for the first time it will be possible to compare survey responses to assess how different methodologies provide different estimates. The results of the surveys will be compared and will contribute to a better understanding of how to most effectively estimate the shape and size of gambling harms across Great Britain, alongside a clearer view of the barriers and demand for treatment across the country. Results of the surveys are due to be released in Spring 2021.

Read the full announcement here