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Building Knowledge of Minority Communities’ Lived Experience of Gambling and Gambling Harms across Great Britain

GambleAware has awarded a £300,000 grant to build knowledge about the lived experience of minority communities in relation to gambling to inform delivery of our Organisation and Commissioning Strategy over the next five years. ‘Minority communities’ includes minority ethnic, minority religion, and minority language communities.

There is evidence that burdens of gambling harms are higher amongst minority communities, but we do not know why this is. There is also evidence that these communities access specialist gambling services less than white communities, but again do not know why. GambleAware therefore aims to build knowledge about the lived experience of minority communities and gambling harms, and about the drivers of gambling harms experienced by these communities. This knowledge is required to ensure that the services and interventions GambleAware - and others - commission prevent and reduce these disproportionately high burdens of gambling harms for these communities.

This research will take place alongside work funded by GambleAware in Building Knowledge of Women’s Lived Experience of Gambling and Gambling Harms across Great Britain.

Purpose and Aims

We know that in Great Britain minority communities experience a disproportionate burden of gambling harms but are currently not accessing specialist treatment services commissioned by GambleAware and others at a comparable rate. However, the current evidence base does not include detailed understandings of the lived experience of minority communities in relation to gambling in Great Britain, and we do not know what the drivers are for higher burdens of gambling harms and the barriers to accessing services. The aim of this grant award is to:

  • Explore minority communities’ lived experience of gambling, gambling harms, and gambling advice and information, support and treatment services.
  • Establish and explore the drivers of gambling harms for minority communities in Great Britain, building on the international literature.
  • Explore the services, interventions, and policies necessary to reduce and prevent gambling harms for minority communities.

The Research

The research GambleAware has funded will be undertaken by two consortia, led by Ipsos MORI and Clearview Research in collaboration. The research will:

  • Take a mixed-methods, multidisciplinary and multi-sector approach to achieve the aims of the research programme. Research will include depth interviews, ethnographic methodological approaches, all underpinned by reviews of secondary research and academic literature.
  • Be undertaken by consortia and multidisciplinary teams that include agencies and academics working collaboratively.

Communities of people with lived experience of gambling harms are central to this research, and these communities will also be represented in co-design teams, informing the direction and undertaking of the research: Ipsos MORI stress that the power of involving those with lived experience at each stage within the research process is vital.

Project Team

Nicola Moss (Project Director, Ipsos MORI); Joe Wheeler (Project Manager, Ipsos MORI); Alice Sarkany (Deputy Project Manager, Ipsos MORI); Yota Bratsa (Project Support, Ipsos MORI); Isabella Pereira (Research Director, Ipsos MORI)

Dr Dharmi Kapadia (Lecturer in Sociology, Centre on the Dynamics of Ethnicity, Manchester University)

Kenny Imafidon (Clearview Research); Dr Niamh McGarry (Clearview Research)

For more information about this research, please find the original call for proposal here.

Project lead
Dr Jay St.John Levy
November 2021 - May 2023